We always like to say that everything you need to know about Jameson is right here - either on our bottle or in our bottle -encapsulating our full story. The label features our family crest and motto. Proclaiming ‘Sine Metu', it means ‘Without Fear'. It's the reason John Jameson first triple distilled Irish whiskey, creating Jameson Irish Whiskey as we know it. So in the spirit of Sine Metu, let us take you on a journey.