Established in 1873 by Gerard Heineken in Amsterdam, Holland – Heineken®s unparalleled brewing quality has stood the test of time. Heineken® is enjoyed in 192 countries worldwide (a testament to our enduring commitment to excellence) and is the world’s most international beer, with an astounding 25 million Heineken®s savoured across the globe daily. Perfectly paired with the UEFA Champions League®, Investec Champions Cup and Formula One® – Heineken® is the beer of choice for any sporting occasion. Our iconic red star and green bottle stand for heritage, quality and refreshment.